An SEO Content Strategy Is Your Blueprint.
A good SEO content strategy connects topics with keywords, creating an overall plan for your website targeting all parts of the marketing funnel.
SEO Content Strategy
Putting together a content strategy is fundamental to being successful in eCommerce and online in general. Put simply, you need to create the right pages which target the right people at the right time.
An SEO content strategy is not just picking some keywords and then writing about them. It’s about researching the right topics, selecting the right keywords and creating the right type of content that not only fits within your brand, but is going to get results. This is where creating a full content strategy comes into play.
What An SEO Content Strategy Includes
Putting together an SEO content strategy can be complicated, but is necessary. However once the strategy is developed, it’s turned into an easy to follow plan to help you reach your goals. A good strategy includes the following:Research Stage
- Site Audit
- Keyword Research
- Topic research
- Competitor Analysis
- Internal Linking
- Content gaps
- Duplicate Content/Cannibalisation
Technical Aspects
- Page Titles
- H1’s & Header Tags
- Internal Linking
- Page Structure
- Cannibalisation
- Any other technical issues
Planning & Finalisation
- Topical Map
- Authority Map
- Organising Content
- Internal Linking
- Matching SERP Intent
- Matching Search Intent
- Content Creation & Posting
SEO Content Strategy Services
Here’s the services I offer to help your eCommerce grow. I focus on things which really move the needle, on site factors such as audits, content technical and improving the user journey.
Topical Map
Hubs, Pillar Topics & Cluster Keyword Ideas
Structure Overhaul
Taking a look at your internal linking & optimising it for better authority.
Collection Page Optimisation
Optimising your collection pages
Competitor Analysis
See what your competitors are ranking for which you aren’t.
Cannibalisation
A technical check on whether your content is being cannibalised.
How I Can Help You
27 Years Creating Content, 22 Years In eCommerce
Over the years I have built a huge number of content strategies and achieved all kinds of results. From creating pages for lead generation to creating best in class buyers guides, to eCommerce collection pages that bring in visitors and product pages which convert.
If there’s one thing I can tell you about content it’s this: The right content for the right people. That means if you’re targeting top of the funnel customers, a guide or information may do well. However if you’re looking for sales, bottom of the funnel sales pages are what you need to convert.
Many other marketers will go for vanity keywords with large search volume or easy to rank pages. I don’t. I look at the whole funnel, and create pages based on what you need, whatever that may be. I create pages which builds authority, earns trust and when customers are ready to buy, there’s the perfect page tailored to them.
A good SEO content strategy is fundamental to any website. Creating the right page to support the user journey is critical.
Michael Adams
eCommerce Consultant
