Got an eCommerce website but are feeling lost?

That’s where an eCommerce strategist comes into play.

An eCommerce strategist is someone who plans a strategy for the whole eCommerce ecosystem in the online channels the business operates. This can be, but not limited to:

• Organic Search (SEO)
• Paid Search
• Social Media
• CRO & Customer Journey
• Understanding the funnel
• Data Analysis
• A whole lot more

A good eCommerce strategist has a deep knowledge of the platform you’re running on, to get the best results and maximise outcomes. The most popular platforms include Shopify WooCommerce, and WordPress for content sites.

How I Can Help

I have developed eCommerce strategies for brands of all sizes. From small local eCommerce brands looking for leads, to small-medium businesses and large eCommerce sites looking for more traffic and sales.

What Does A Good Strategy Look Like?

A good eCommerce strategy involves knowing exactly what you are looking for, and how to deliver those results. That all starts with an eCommerce audit. For many small to medium sized brands, bottom of the funnel (BOFU) is a key driver in an eCommerce strategy.

Middle of the funnel plays a really important role too, where customers are at the consideration stage.

Top of the funnel content is used for awareness. In eCommerce this is where you provide any potential customers with resources and information about the industry as a whole. This gives you credibility, demonstrating your expertise, and the go-to strategy when you’re looking to create topical authority on your site.