eCommerce Audit For Your Website
An eCommerce audit is essential to ensure you are getting the most from your website, whether that’s Shopify or another platform. It covers any current errors or bottlenecks, what’s currently working and opportunities. An audit covers technical SEO, On-Page, Trust, Off-Page factors, competitor analysis and the key information on how to improve your visibility and increase sales.
ECommerce core Audit
Special Offer£499
Ensuring all the basics are taken care of on your website & core pages.
ECommerce Essential Audit
Special Offer£999
Core + A comprehensive look into your website & Google Search Console*
*Google Search Console Access Required
Ecommerce Premium Audit
Audit+ Hands On Edits Done For You Service£1999
Essential + I go hands on creating/optimising pages including collections & products.
My audits cover your main template pages including your homepage, collection page, product page and critical site pages. I will also check around 500 other supplemental pages for errors such as 404s etc.
Audit By Hand
I personally audit your website. No office junior, no outsourcing to cheap devs.
22+ Years Experience
I have over 22 years experience in eCommerce & that’s exactly what you get.
No Quick Automation
No quick one click audits or “free” tools. Everything is done by me using my decades of experience.
Audit Deliverables
- An executive summary of my findings, the problems and the recommendations to implement. (Top level 1 page)
- An easy to read, full audit checklist with priorities in a spreadsheet. (70 points checked)
- Roadmap: A detailed guide on what to do next; Weekly/monthly.
- Quick Wins: Identify any quick wins if they exist, and advise on how to implement them.
- Content strategy including new page recommendations to maximise revenue (Essential Audit)
- Competitor Analysis including content and page gaps (Essential Audit)
- All my recommendations are implemented by me (Premium Audit)
Why Me?
22 Years In eCommerce optimising websites.
Most eCommerce and SEO Agencies or consultants simply do SEO for their clients. I am different. I am and owner/operator of eCommerce brands, meaning I am optimising eCommerce every day. This gives me the advantage of knowing exactly what works and what doesn’t, being an active practitioner within eCommerce.
There’s nothing better that I love than getting into the weeds of eCommerce platforms like Shopify. Optimising product pages, collection pages and getting into the technical SEO fixes is something I love.
I take SEO in eCommerce seriously. It’s not just about ranking pages, but ranking the right pages for the right keywords and topics. I do this by first auditing the website, taking a look at technical details and then coming up with an overall SEO strategy to get the results you want.
An eCommerce Audit is a fantastic investment and the foundation of your online store. Optimising products & collections and creating an SEO strategy is fundamental to a winning Shopify store.
Michael Adams
eCommerce Consultant
Is An Audit Right For You?
An eCommerce audit is the foundation of my services, and is the perfect starting point for anyone looking to grow. Here’s a quick checklist of what an audit is and what it isn’t.What You Get
What You’ll Not Get
eCommerce Audit: Step By Step
My eCommerce audits are not simply a list of things that are wrong with your site. You will get a full diagnosis of what’s wrong with your site, what can be improved, added or removed, and most importantly, a prioritised roadmap of what to do next.
You can do this yourself, give this to your team, or I can implement the recommendations depending on what they are.
Step 1: Define Objectives
- Set realistic goals for the site, where the site currently sits and it’s potential over the short, medium and long term
- Understand what the site should be ranking for, and get an overview of where the site currently sits
- Define measurable objectives. Examples: Content creation, content strategy, increasing traffic to collection/product pages
Step 2: Technical Audit
- Look at technical details including indexing and crawling.
- Check supplemental files including robots.txt and sitemap.
- Core Web Vitals & Page Speed checks.
- Other sitewide technical checks including canonicals, pagination, duplicate content.
- Schema/Structured data for templates.
Step 3: On-Page
- Visually check the CRO possibilities for the homepage, product page and collection page.
- Title tag, H1, H2 checks.
- On page copy is good.
- Structure of pages
- CTR & Trust evaluation
Step 4: Site Architecture & Hierarchy
- Check the main header menu/navigation
- Check links from the homepage
- Collection architecture
- Internal linking to/from the homepage, collection page & product pages
- Orphan pages & cannibalisation
Step 5: Off Page Analysis
- How you rank vs your competitors
- Competitor analysis including keyword gaps
- Potential outreach opportunities / link gaps with competitors
- “Low hanging fruit” opportunities
Step 6: Content Strategy
- Opportunities for content
- BOFU Opportunities for new collections
- Basic keyword map
Step 7: Your Roadmap & Deliverables
Your roadmap and summary delivered with a battle plan for implementation. This can be carried out by you, your team or I will do this if you opted for the premium audit.
My Core Values
I tell you what I offer and what price. No hidden fees, just up front peace of mind.
I bring decades of experience & I want to share that with you.
I work hard to ensure that I provide the best results possible for your site.
FAQ
Can you implement the changes you recommend?
The core and essential audits are DIY style services where I hand-off my recommendations to you and your team to implement. The premium audit is a Done For You (DFY) service where I implement changes I have recommended from the audit as well as giving you a full report of all the changes made.
Ready To Take Your eCommerce To The Next Level?
Get in touch and we’ll talk about how I can help you with your eCommerce, from an audit, fixing issues and giving you a roadmap of what to do next.
