eCommerce Services For Your Site.
Hey, It’s Michael. Here are the fundamental eCommerce services I offer, from site audits to content optimisation and strategy plus a whole lot more.
How I Can Help Your eCommerce Grow
The services I offer to help your eCommerce grow. I focus on things which really move the needle, on site factors such as audits, content technical and improving the user journey.
Hands On
I personally audit your Website. No office junior, no outsourcing to cheap devs.
22+ Years Experience
I have over 22 years experience in eCommerce & that’s exactly what you get.
No Quick Automation
No quick one click audits or “free” tools. Everything is done by me using my decades of experience.
A La Carte SEO Services
On a tight budget, know what you need or want specific help? That’s where the A La Carte Menu comes in. These are one-off services which I offer. They can be thought of in three pillars: Sitewide, Technical and On-Page. Take a look at some of what I can do below:Sitewide Optimisation
- Full Home Page Optimisation
- Full Product Page Optimisation
- Full Collection Page Optimisation
- Site Structure/Architecture
- Internal Linking
- Content gaps
- Duplicate Content/Cannibalisation
Technical SEO
- Crawling & Indexing
- XML Sitemaps
- Core Web Vitals
- Page Speed
- Schema/Structured Data
- Robots.txt
- Any other technical issues
On-Page Optimisation
- Keyword Research
- Topic Research
- Content Strategy
- Blog Articles
- Buyers Guides
- FAQs
- Competitor Analysis
Your Budget Is Never Wasted
Unlike big SEO agencies and consultants, I know how important your budget is. All services I offer come with deliverables, so you really do get what you pay for. If you only need collection pages optimised, that’s what I’ll do. If you’re looking for a topical content map, that’s what I’ll provide.
There’s no commitments to long contracts.
No retainers, just pay for services which actually move the needle.
Pay for outcomes, not wasted hours of busy work that doesn’t deliver.
My Core Values
I tell you what I offer and what price. No hidden fees, just up front peace of mind.
I bring decades of experience & I want to share that with you.
I work hard to ensure that I provide the best results possible for your site.
Why Me?
Organic eCommerce growth through technical & on-page strategies.
I’m not your average SEO or eCommerce consultant. The difference? I am an owner/operator of eCommerce brands just like you.
That means I know how valuable your time is, and know you want to concentrate on running your business and not technical eCommerce stuff.
I’ve been running various eCommerce brands for over 22 years, growing them using my expertise in SEO and technical eCommerce knowledge. My focus has always been on what matters most, developing strategies to increase traffic and grow sales while also providing the best experience for customers.
I also founded and run the biggest single-authored men’s fashion blog in the UK, Michael 84. Starting from zero, I established myself as one of the leading voices in men’s fashion, working with 100s of brands over the past 17 years. I rapidly grew this to the biggest single authored fashion blog in the UK, becoming an authority in the space.
Getting your technical and on-page right is the best way of creating a strong foundation to grow. I’ve done it for decades, creating strategies which always achieve their goals.
Michael Adams
eCommerce Consultant

Years Online Creating Content
Years In eCommerce
Years as a top men’s fashion blogger
Ready To Get More From Your eCommerce?
Whether you’re looking to grow traffic, increase online visibility or grow revenue, I am here to help make that happen.






