Get Your On Page SEO Right.

On-Page SEO. Getting the technical details right is critical. You need the right content for the right types of pages.

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Optimising your eCommerce pages for SEO is key to success

On Page SEO Optimisation For eCommerce

From page structure and technical details to simply getting the right keywords on your page. That’s what proper on page SEO optimisation for eCommerce looks like.

The Title tag of your page is the most important, as well as the URL slug, H1 and header tags and getting the right keywords within the body as soon as possible. Simple to start, but difficult to master.

What Does eCommerce On Page SEO Involve?

When it comes to on page SEO for eCommerce, there’s different types of content which should be used on different pages. Other than the homepage, there’s three main types of pages: Content pages, collection pages and product pages.

Product Pages

  • Bottom of the funnel
  • Correct page structure
  • Optimised page title
  • Optimised Meta Description for CTR
  • Internal Linking
  • Copy that converts
  • Choosing the right keywords
  • Optimising product description

Collection Pages

  • Bottom & middle of the funnel
  • Correct page structure
  • Optimised page title
  • Split collection description
  • Internal linking
  • Choosing the right keywords
  • Optimising collection for intent

Content Pages

  • Top & middle of the funnel
  • Buyers guides
  • Comparison pages
  • Blog Articles
  • Information pages
  • Branding pages
  • Competitor Analysis

Getting Technical On Page SEO Right

On page SEO is not just about the keywords, getting the technical details correct is just as important. The technical aspect of getting the page right includes:
  • Focus on intent
  • H1 and header tags
  • Schema markup
  • Image optimisation
  • Meta description
  • Internal linking
  • CRO
  • Page structure
  • Canonical tags
  • Page Speed & CWV

Need Help With Your On Page SEO?

Get in touch and we’ll talk about how I can help you with your on page SEO.

Michael Adams - eCommerce Consultant and SEO Expert

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